Real Estate & Property Management · 11-50 Employees · Sales Hub
Manual Follow-Ups Eliminated Across 8,000+ Contacts for a Property Developer
Reps kept follow-up lists in notebooks and leads from past developments went cold. Lifecycle-driven sequences now follow up every prospect on a schedule, and reps only step in when someone replies.
Residential property developer
Before
After
8,000+
contacts on automated follow-up
0
manual follow-up tasks
+34%
re-engaged prospects per quarter
Challenge
Interest in a new development arrived in bursts of hundreds. Reps followed up the first week and forgot the rest. Eight thousand past prospects had never been contacted again, and nobody knew which were still in the market.
Approach
- Defined lifecycle stages for the property buyer journey (enquiry, viewing, reservation, exchange) and backfilled them from activity history.
- Built sequences per stage: viewing follow-up, post-viewing nurture, new-release announcements for past prospects.
- Automated enrollment on stage change and unenrolment on reply or meeting booked, so no one is chased after they answer.
- Gave reps a daily "replies to handle" view instead of a follow-up list.
Results
- 8,000+ contacts on automated follow-up, zero manual follow-up tasks.
- 34% more past prospects re-engaged per quarter.
- Reps spend their time on conversations, not reminders.
AI-readiness impact
Readiness went from 41 to 80. Lifecycle data is now trustworthy because it drives the automation, and the dormant-prospect list is exactly the pool a Prospecting Agent should start with.
Related work
Client names are withheld. Where a client has not approved public disclosure, figures are representative of HubAIOps engagements of that type.